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Sign up for Teleseminars/Webinars to Improve Your Résumé Writing and Business Knowledge!

As resume writers and career services practitioners, it can be overwhelming to take care of clients AND run your business. Keeping up with marketing, sales and employer hiring practices, in addition to improving your résumé writing skills, can be daunting.

Now there is a solution! Teleseminars and Webinars geared specifically toward our industry.

All teleseminars are $35 for NRWA Members and $45 for non-members. Not an NRWA member? Sign up here!

All webinars are $45 for NRWA Members and $55 for non-members.

Purchase five teleseminars/webinars in a calendar year and you will receive a promotion code to select your next one for free.

Important Note: Teleseminars with two (2) asterisks next to the title qualify as CEUs for the NCRW Certification.


June 2008
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Why Aren’t I Getting More Clients From My Website?
Helen Graves
Date: Friday, June 20, 2008
Time: 1 p.m. ET
Duration: 1 Hour

Got a website but the phone’s still not ringing?

All the web traffic in the world won’t matter if your site is missing this one critical element . . .

It’s the key that gets your visitor (aka your potential client) to give you their name and email – so you can continue building a relationship with them even if they never visit your site again. Think of it as your “Attractively Compelling Temptation” (or ACT).

Join Helen Graves, Grand Poohbah of Crackerjack Marketing & Website Strategy, for a fun and informative session on the hows and whys of creating an ACT that will send your website conversion rate to the moon.

You’ll discover:

  • Whose advice you shouldn’t listen to when creating your free offer
  • How to choose a magnetic topic
  • Whether an audio or a print offer is best
  • 2 critical design elements that will increase sign ups by as much as 300%
  • the one thing that, if it’s missing, can “break the deal”


Learn how easy it is to make the most of your website and turn every visitor into a potential client.

Helen Graves’ business and marketing background began as a result of a couple of less-than-successful home-based business attempts, and was honed tableside as a waiter in numerous Sonoma Valley fine dining restaurants.

Determined to cast aside her order pad once and for all and grow a successful business, Helen acquired a self-taught degree in marketing. Her journey navigating the ups and downs of transforming her own company led her to begin specializing in online marketing and business growth programs for other solo professionals.

Intent on showing independent entrepreneurs how to grow their business the easy way, Helen is known for her contrarian way of mixing marketing with fun. Her programs differ from conventional marketing wisdom in that she believes success will come as a result of being your true self, rather than from following a proscribed set of rules. “Your business can only grow as fast and as far as you do. The beliefs, actions and thinking that support your current level of business are not the ones that will support growth.”

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July 2008
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**The Multicultural Resume: Crafting and Marketing Career Documents for Minorities, Women and People with Disabilities
Murray Mann & Makini Theresa Harvey
Date: Friday, July 11, 2008
Time: 1 p.m. ET
Duration: 1 Hour

The competition for multicultural talent is intense Employers are using new methods to legally identify candidates with diverse backgrounds from their career marketing documents and targeted talent acquisition tools. Are you providing your clients with the best job search advantages to succeed in this marketplace?

This webinar will provide resume writers and career coaches with:

  • The latest trends and specific practices employers use to identify multicultural talent from resumes.
  • Content strategies for diversity resumes and other career marketing materials - including essential keywords and excerpts from successful client documents.
  • Diversity-specific marketing approaches for career documents and employer contact points for multicultural job seekers - Leveraging Multicultural Roads Less Traveled.
  • Handouts, including a PowerPoint presentation, relevant checklists and resource URLs.


Murray A. Mann, CCM, CPBS, is a principal of Global Diversity Solutions Group, a diversity-inclusion consulting and multicultural career management firm. Murray delivers 30 years of diversity-inclusion thought leadership and human resources management stewardship. He is the co-author of Barron’s The Complete Job Search Guide for Latinos, multicultural career columnist and is former member of the NRWA executive board.

Makini Theresa Harvey, CPRW/CC, CCM , CEIP, CJST, JCTC, is President of Career Abundance delivering exceptional career management services to clients for more than 20 years, . Makini is a recognized industry leader, holding senior positions in career management associations, speaking nationally and being featured in award-winning publications.

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DISCover How Using Behavioral Assessments Enhances Résumé Writing
Jane Roqueplot
Date: Friday, July 25, 2008
Time: 1 p.m. ET
Duration: 1 Hour

If you think having your clients complete behavioral assessments are of no benefit to you, the résumé writer, this teleseminar is for you.

  • Learn how the assessment is administered and the report is produced.
  • Get insight into a client’s style to open dialogue.
  • Accurately and easily identify a client’s soft skills.
  • Write from the perspective of the client in both the résumé and cover letter.
  • Incorporate key words and descriptive phrases regarding the client’s behavioral style.
  • Quickly develop rapport with your client.
  • Use the report as a natural segue into add-on services.
  • Present the information with the assurance that the DISC assessments are validated, time-tested and accurate.


Jane Roqueplot, CPBA (Certified Professional Behavioral Analyst) has owned and operated JaneCo’s Sensible Solutions since 1995 and uses a DISC behavioral assessment with every client. Through ProfilingPro, Jane also provides education, materials and customized support to her colleagues in the career industry.

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August 2008
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Reinvigorating Your Job Search Training Program
Freddie Cheek
Date: Friday, August 8, 2008
Time: 1 p.m. ET
Duration: 1 Hour

Looking for ways to add zip, organization, and innovation to your job search services? This session offers a host of tips, handouts, and activities to breathe new life into your program. Subject matter includes: techniques to keep clients on track, forms to better organize your time and your clients’ efforts, strategies on how to help clients avoid the top 10 ways that job seekers fail, and some user-friendly online resources.

Freddie Cheek, M.S. Ed., CARW, CPRW, CCM, and CWDP, has 25+ years’ experience in job search training, career counseling, adult education, job placement, résumé writing, and human resources. She is owner of Cheek & Associates, LLC, a career counseling, job search training, and résumé writing business. During her career, Freddie has worked for non-profit agencies, school districts, and recruitment firms in the Buffalo area, and administered New York State grant programs. She is a Certified New York State Teacher and former high school journalism and English teacher. In addition to her own practice, she serves as a contract résumé writer for some of the most prestigious job search and résumé websites.

Freddie presents workshops for job seekers and job search trainers throughout the United States and in Canada. Her presentations have been described as helpful, informative, humorous, practical, thorough, and energizing.

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**Making Volunteerism “Work” in a Resume
Cynthia Bush
Date: Friday, August 22, 2008
Time: 1 p.m. ET
Duration: 1 Hour

It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself. —Ralph Waldo Emerson

Volunteerism is often one of the most overlooked demonstrations of professional and personal development for resume writers. Volunteering provides an opportunity for clients to learn and to teach while helping others. Potential employers recognize the value in those willing to volunteer. Learn how to incorporate volunteer experience into a resume in a manner that showcases the client’s full potential.

  • Learn how to uncover the vital tasks from a variety of volunteer experiences
  • Organize the tasks into clear objectives for editing then polish them into professional statements of experience
  • Showcase volunteer experience as prime potential


Cynthia Bush is a community readiness consultant who offers multidisciplinary work and life counseling to military families. She is pursuing a certification in resume writing (NCRW). As a military spouse, she has volunteered extensively for more than 15 years in a variety of capacities ranging from support to official leadership roles. She is no stranger to job hunting and resume writing.

Cynthia Bush is a graduate of Southern Nazarene University with a degree in Organizational Leadership. She holds a master’s degree from the University of Oklahoma in Human Relations. She is a member of the National Council on Family Relations (NCFR).

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September 2008
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I’m on Facebook – Now What!
Jason Alba
Date: Friday, September 5, 2008
Time: 1 p.m. ET
Duration: 1 Hour

We will spend our time going through Facebook, from the profile to Groups to Pages to Applications, and learn what maintenance you need to do as well as how to grow your network and nurture relationships. We’ll see what you can do to market your business and offerings as well as what your clients can do to enhance their personal brands. In addition, we’ll see how tools such as Twitter and blogs tie directly into the Facebook experience.

Jason Alba is the job seeker and networking advocate. He got laid off in January, 2006, just a few weeks after Christmas. Even though he had great credentials and it was a job-seeker’s market, Jason could hardly get a job interview. Finally he decided to step back and figure out the job search process, including trying to understand all of the available resources. Within a few months he had designed a personal job search tool, JibberJobber.com which helps professionals manage career and job search activities the same way a salesman manages prospects and customer data.

Jason is the author of a series of help books for social and business networking: “I’m on LinkedIn, Now What?”, “I m on Facebook, Now What?”, and others.

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**Exceptional Writing: Turning Standard Content into Effective & Memorable Prose
Phyllis Shabad
Date: Friday, September 12, 2008
Time: 1 p.m. ET
Duration: 1 Hour

Challenged to express achievement stories with writing that is crisp, compelling and sharp, the résumé writer must have a process mindset that keeps language fresh and respects each client’s voice. Producing high-quality copy is hard enough; what is even harder is developing copy solutions that turn bland bullets into must-read, differentiated content that decision-makers will take pleasure in reading. Too often, résumé writers lose their passion for expression simply because they feel bound by repetitive language, restrictive patterns and limiting options to get to an excellent result. Well, it’s time to break out of the writing rut that we have all faced at one time. In this one-hour teleseminar, the writer will learn to:

  • Identify and eliminate hackneyed phrases and key word sets that keep the reader from addressing the critical core content.
  • Plan a resume product that integrates the client’s communication style, personal brand and thought process with his/her words.
  • Write resumes and other career products using more sophisticated language yet with an improved readability rate.
  • Develop a writing habit that is FUN and RELIABLE, and tools that are COMMERCIALLY USEFUL and SPEED PROJECT EXECUTION.


An expert executive coach, writer, speaker and business and branding strategist, Phyllis Shabad is a deft storyteller and an astute career and business thinker who helps her clients develop innovative career-marketing portfolios for client communications and job-search campaigns. Her powerful coaching skills were sharpened on Wall Street at two major banks where she coached, developed and delivered training workshops to financial services executives and senior managers. Later, she founded and grew a highly regarded career and business-consulting firm that serves Fortune 500 leaders. Native New Yorker Phyllis is a well-educated (BA, MS), world-traveled veteran of three successful career transitions who began her career teaching English and journalism. Her work is published in numerous career books, and clients have branded her as a master writer and coach for the content, design and strategy she creates. She is a co-founder of the National Résumé Writers’ Association and served on its first national Board of Directors; she also served also on the Board of The American Society for Training & Development’s Westchester Mid-Hudson Chapter.

Phyllis achieved certifications as a Reach Strategist in Personal Branding, 360Reach analyst, Job & Career Transition Coach and Nationally Certified Résumé Writer. Other certificates include Train the Trainer from the American Management Association and the renowned Writers’ Workshop from New School University.

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Previously Recorded Teleseminars
You may purchase previously recorded teleseminars at any time to listen to at your leisure. All materials and the audio recording will be automatically sent to you via email.
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Hands on Linked In
Jason Alba

LinkedIn. It’s popular (in a good way). People are making money, doing deals and enhancing their networking efforts. Are you still left wondering what you are missing out on? Are you wondering how much time you’ll have to spend to really get value out of LinkedIn?

Whether you’ve purchased I’m on LinkedIn — Now What??? or not you’ll get value out of this sixty minute tour of LinkedIn. Without assuming anything, we’ll start at the beginning and go through almost every feature that you should know about. You’ll benefit from the dozens of LinkedIn presentations that I’ve done since I’ll have questions that you may not have thought of.

By this end of this presentation you’ll know if LinkedIn is a good tool for You, Inc. and you’ll be prepared to develop your own LinkedIn strategy.

Jason Alba is the job seeker and networking advocate. He go laid off in January, 2006, just a few weeks after Christmas. Even though he had great credentials and it was a job-seeker’s market, Jason could hardly get a job interview. Finally he decided to step back and figure out the job search process, including trying to understand all of the available resources. Within a few months he had designed a personal job search tool, JibberJobber.com which helps professionals manage career and job search activities the same way a salesman manages prospects and customer data.

Jason is the author of “I’m on LinkedIn, Now What?”

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Outlook: Easy Time Management Secrets
Jody Owen

Do you know how to use all of the time and energy saving features of Outook?

I will teach you how to:

  • Structure your time and calendar so you can be prepared for every meeting!
  • Sort out all of those emails and keep them under control!
  • Learn how to delegate tasks and track their progress
  • Customize contacts so you can access who you need quickly and easily
  • Have a place for all of those miscellaneous notes, instead of having them stuck all over your monitor!


Do you know how to use all of the time and energy saving features of Outlook? Most people say that they know the basics, but also know there is a lot more they could be doing. They just don't know how. Come and learn how to optimize your use of this great program!

We will focus on those "other" things that really save time and effort, so you can be more productive, make more money and get the job done easily! I even throw in organizing tips and strategies to help you realize how this information plays into your day to day schedules and tasks. People often say, “Wow! I wish I knew that a long time ago!” after going through this session.

Jody started learning how the computer could help people be more productive at the very beginning of when word processing came on the scene. During her many years working in the corporate and small business sectors, she continuously learned about the programs that would help get people working more quickly, and taught in-house classes in many of the places where she worked, and for her clients in her own business.

She now has focused on Outlook as a primary way to save time and energy, and has established herself as being a go-to source for her clients and close community. Since the demand has been increasingly higher for her quick tips and “ah-ha’s”, she is now extending her knowledge to everyone via webinars. The great advantage is that because of her administrative, leadership and professional organizing backgrounds, she can present a much fuller picture on the great uses of this powerful program.

Her mission is to “clear a path to freedom” for people, physically, emotionally, and spiritually. She specializes in helping businesses people maximize their effectiveness and create the kind of spaces and systems that allow them to be productive, creative and balanced.

She is a Charter Member and President of the National Association of Professional Organizers-Arizona Chapter, President’s Choice Award winner and Founder’s Award Winner.

The Space You’re In—Transformation thru Organization.

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**Visual Effects for Résumés and Cover Letters
Kimberly Schneiderman

Have you seen resumes with special effects that command attention? Do you want to learn how to incorporate eye-popping effects into resumes and cover letters? Including shading, character / font effects, testimonials, quotes, graphs, and columns into your work will give it that pizzazz that will set your resumes apart. In this helpful teleseminar you will learn:

  • To integrate quotes from letters of recommendation and other resources within resumes and cover letters.
  • The mechanics of applying shaded boxes and character effects to offset sections of resumes.
  • The step-by-step process to building graphs that demonstrate bottom-line results for sales clients, senior management, and other revenue-generating positions.
  • How to use columns to save space, fill space, or simply give resumes a fresh look.


As part of the teleseminar, you will want to be in front of your computer (although not essential) so you can follow exercises as they are discussed.

Kimberly Schneiderman, owner of City Career Services, specializes in helping New York area job seeker achieve their professional goals through personalized services. By focusing on clients’ goals, Kimberly creates eye-popping, effective resumes and cover letters that get employers’ attention. She also conducts both one-on-one and group workshops on interviewing, goal-setting, and job search strategies. Kimberly is a Nationally Certified Resume Writer and a Certified Employment Interview Consultant; her work is published in books and newsletters; and she is proud that 90% of her business is driven by referrals, public speaking events, and media exposure.

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**Developing Law Enforcement Resumes
Camille Carboneau Roberts

Do law enforcement resumes intimidate you? In order to develop effective law enforcement resumes, it is imperative to understand the many different law enforcement positions. This course will help you! Would you like to feel comfortable asking the right questions in order to gather the information you need?

  • Understand how to put yourself in the place of the employer.
  • Learn the right questions to ask the client that are relevant to the position.
  • Learn to recognize the different positions in law enforcement, i.e, what is the difference between a Chief of Police, a Detective, a Sergeant, and a Surveillance Officer?
  • Decipher what to include and what to leave out.
  • Understand law enforcement position terminology.


Camille Carboneau Roberts is a strategist, business advisor, résumé writer, and trainer. She owns and manages CC Computer Services & Training in Idaho Falls, Idaho. Camille is passionate about her work. She has been involved in the careers industry for 20 years. Also during this time, she has concurrently taught computer courses via her computer lab as well as webinars. She truly enjoys making computer software understandable and a productive tool. Her diverse career involves new business start-up consulting, federal and private-sector résumé writing, narrative writing, computer training, web résumés, interview and $alary negotiating coaching, and training in federal résumé and narrative writing. Camille truly enjoys educating. She has contributed to numerous career publications. Camille has earned several credentials in the careers industry.

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Guerilla Marketing For Resume Writers
Barbara Safani

Do you want to draw more traffic to your site without hiring a costly web developer or PR firm? Would you like to generate more income without spending a lot of time creating new products and services? All this is possible and many of the strategies taught in this seminar can be implemented in under 24 hours. In this teleseminar you will learn how to:

  • Quickly blanket the Internet with articles that position you as an expert and drive traffic to your site.
  • Build affiliate relationships that improve your credibility, visibility, and ability to generate more income.
  • Create an online voice that showcases your industry knowledge, areas of expertise, and leading-edge ideas.
  • Gain access to the media to pitch ideas and garner TV, radio, and print media opportunities.
  • Find publishers for your book and article ideas to generate name recognition and passive income.
  • Secure speaking engagements to build your brand and strengthen relationships with prospects.


Barbara Safani, owner of Career Solvers, has over twelve years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. She is a triple-certified resume writer, contributor to numerous career-related publications, and co-creator of the resume writer certification exam for an internationally recognized career professionals’ organization.

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Legal Issues for Resume Writers
Sean Novick, Esq.
Cost: $35 members, $45 non-members

Does operating your own resume business appeal to you? Are you concerned about the rush to file lawsuits in today’s litigious society? If so, then this is the teleseminar for you! There is nothing more exciting than following your entrepreneurial spirit and opening & operating your own business; being your own boss, and calling the shots. In this teleseminar, we will discuss the basics of operating your own business and avoiding common pitfalls.

Also, prior to the commencement of teleseminar, you will have the opportunity to email me your most pressing legal questions!

You will learn:

  • The different options available to sole proprietorships and small businesses, including incorporation and partnerships
  • Various methods to avoid making false guarantees and promises to customers that you cannot deliver
  • Methods for avoiding lawsuits from dissatisfied customers
  • Some common methods for preparing for handling your own taxes


Additionally, your general questions & concerns about operating your own business will be answered.

Sean M. Novick, Esq. is an attorney licensed in both California and New York. Prior to launching his own career-counseling and resume-writing company, www.career-climbers.com, he worked for one of the country’s prestigious resume writing companies. His law firm, The Sean Novick Law Group, focuses in business litigation, and he is passionate about working with entrepreneurs and small businesses.

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Organize With Confidence
Elizabeth Hagen
Cost: $35 members, $45 non-members

The average person spends an hour a day just looking for stuff. If you time is worth a $100 an hour, let's say 20 hours a month, that's $24,000 a year. Imagine what great vacations you could take with $24,000? I've done some surveying of my clients to find out what getting organized did to their bottom line and here is what I found out:

  • They now spend more time doing high pay-off activities
  • They implement ideas faster (because they can find them!)
  • Don't waste so much time looking for stuff
  • Have a clearer picture of what their priorities are
  • They're making more money (because they're spending their time on what' important - not looking for stuff!)
  • Have more creative time to make new products and programs
  • More organized in how they delegate to their virtual assistants which saves them both time

In this teleseminar you will learn:

  • How to use the Command Center to keep track of all the items you need to do on a certain day (article on this topic here - http://www.elizabethhagen.com/a-command_center.html)
  • How to prioritize your day in 60 seconds or less
  • How to use Action Cards (3x5 cards) to get your thoughts out of your head and on to a card where you can decide if it's a priority and in which order
  • The FAT principle to handle paper - no more piling/stacking/stuffing
  • The one thing you need to do to stop procrastination
  • The one thing you need to do to stop perfectionism
  • Realize how multi-tasking is slowing you down
  • The one phrase that will get you to stop blaming and start taking responsibility for your life - then you can make changes!
  • The key tool to help you focus every day


“If I could just get more organized, I would…” Ever hear those words – from your own mouth? Elizabeth Hagen states, “Organizing is more than self control. It’s a skill that anyone can learn.”
As a Certified Professional Organizer, member of the National Speakers Association, and author of Organize with Confidence, nationally known speaker Elizabeth Hagen will teach us the common-sense systems and tools she has developed over 25 years. She will help us get organized, use our valuable time more wisely and feel great about ourselves. You will face the rest of the year with more confidence because you will know how to accomplish what you’ve been promising yourself for year - making that ‘organization mission happen’.

Elizabeth Hagen, owner of www.ElizabethHagen.com, is an award-winning professional organizer and speaker with 7 years' experience and the author of "Organize with Confidence." Elizabeth makes learning to organize fun. In addition to being a Golden Circle member of the National Association of Professional Organizers, Elizabeth is a CLASS Certified Personality Trainer, a professional member of the National Speakers' Association, and a member of the Sioux Falls Chamber of Commerce.

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**Compelling Copywriting
Patti Simone

Cost: $35 members, $45 non-members

Are you having a hard time getting new clients? Do you want to see better returns from your marketing initiatives? Then you need to sign up for our next Teleseminar: Creating Compelling CopyWriting: Everything You Need to Know to Achieve Ka-Ching!

Pattie Simone – a nationally known Business Success Expert and Communications Guru – will share proven tips and tricks of the trade, so you can boost your sales fast. Attendees will learn:

  • What kinds of copy works and why
  • How to create excitement and motivate response
  • Why white space works
  • How to craft meaningful messages
  • How to choose the right promotional venues
  • Why self-promotion can positively impact your bottom line
  • Why offers work
  • How to formulate a powerful action plan
  • Web CopyWriting Do’s and Don’ts


If you want ‘08 to be your best year yet – you need to attend this informative and motivating teleseminar!

Pattie Simone is a Success Strategist & Communications Guru who is known for her imaginative branding, strategy, positioning, messaging, and winning ad campaign picks. Her consumer-focused approach has generated millions of dollars in new revenues for countless entrepreneurs & companies. Simone is a regular guest expert on ABC TV, and is the author of “Small Business Myths Busted", on the Best of 2006 List for Entrepreneur Online Media. Ms. Simone is also a savvy sales & marketing columnist for WomenEntrepreneur.com and a popular writer, consultant and speaker on a variety of critical business and career success topics.

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Zinger Questions: Shifting Your Clients from Stuck to Unstoppable
Susan Whitcomb

Do you need a "magic bullet" that will move your clients from stuck to unstoppable? In this content-rich teleseminar, you'll learn dozens of "zinger questions" that will help your clients get clear on their career focus, articulate their accomplishments, enhance their performance in employment interviews, stay committed when the going gets tough, and shift from "I'm a victim" to "I'm victorious"!

You'll also learn zinger questions that will help convert window-shopper prospects to paying clients! An 8-page handout filled with zinger questions organized into more than 10 categories is included. Whether you're wondering about adding coaching services to your business or fine-tuning your current coaching skills, this session will give you the tools, tenacity, and truths to move forward!

Susan Britton Whitcomb is a coaching icon and thought leader in the world of career management. She is the author of six careers books, including Resume Magic, Interview Magic, and Job Search Magic. As founder and president of Career Coach Academy, Susan developed and teaches the ICF-accredited Certified Career Management Coach certification program. She is a former Board Member and Certification Commission member of National Resume Writers' Association.

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Organized for Success: Seven Keys to Organizing Your Office Once and For All
Karen Ussery

Do you ever spend time sorting and purging your office, only to have the clutter build right back up again? Learn the keys to getting - and staying - organized in this interactive session.

You'll learn:

  • The seven principles of organizing which will help you discern the best organizing solutions for you
  • How to feel confident about throwing stuff out
  • Filing systems that are easy to use and maintain
  • How to organize your current projects and work so you never miss a deadline
  • What to do when work gets overwhelming
  • Habits to stay organized for the long haul


Karen Ussery is the owner of Organized For Success and has been teaching organizing, productivity and life balance since 1995. She is the founder and past-president of the National Association of Professional Organizers, Arizona Chapter and has appeared on HGTV's "Mission: Organization." She was not born organized - it's something she learned in a fast-paced corporate environment. She knows if she could learn to be organized, anyone could, and has made it her mission to help people figure out the right systems and solutions for their working style.

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"Time Management" Doesn't Work: The Real Keys to Productivity
Karen Ussery

Have you ever taken a time management seminar and thought that the people teaching it must be from Mars? Or at least they don't have a schedule like you do, right? That's because there's a fundamental flaw with the notion of "time management." In this teleclass, we'll uncover the real access to your productivity, and specific actions you can take every day to get more done, feel more in control, and be more calm.

You'll learn:

  • How to assess your schedule to make effective decisions about your time
  • How to use your planner, your PDA or whatever you use really work for you
  • How to make time for things that are truly important to you
  • How to not have a meltdown when you get overwhelmed
  • How to delegate to others - even when you don't have anyone to delegate to


Karen Ussery is the owner of Organized For Success and has been teaching organizing, productivity and life balance since 1995. She is the founder and past-president of the National Association of Professional Organizers, Arizona Chapter and has appeared on HGTV's "Mission: Organization." She was not born organized - it's something she learned in a fast-paced corporate environment. She knows if she could learn to be organized, anyone could, and has made it her mission to help people figure out the right systems and solutions for their working style.

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From Shy to Stellar: Sales Confidence Builders for Non-Salespeople
Gail Frank, NCRW, CPRW, JCTC, CEIP

Do you struggle with "selling" your services? As resume writers, we believe our ability to write great career documents and our credentials should be enough. If you are a self-described "non-salesperson", this class will help you build confidence, develop skills and use new tools to promote your services and grow your business. Includes checklists, examples and resources.

After taking this training session, participants will be able to:

  • Explain why shy people struggle with sales
  • Identify their own specific fears and gifts
  • Define tactics that help them move out of their "comfort zone" and try some new skills
  • Rename the term and reframe the concept of "selling" to a term that creates less anxiety
  • Use everyday conversation and communication tactics to capitalize on clients' desire to buy
  • Plan specific steps to help themselves improve after class
  • Enjoy increased confidence about their ability to interact with clients


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions.

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**Unlocking the Mystery of Employer Keyword Searches
Kathy Sweeney, CPRW, CCM

As resume writers and career coaches, we need to understand how employers search for our candidates via online application submissions or Internet job board resume searches.

In this seminar, participants will learn:

  • How employers search for candidates;
  • The proper use of keywords in the resume;
  • The relevancy factor;
  • What it looks like from the "back-end" of an employer search.


Kathy Sweeney, CPRW, CCM, has been in the resume writing and career services industry since 1987. She serves as the expert for several internet job boards where she provides career advice and articles to help job seekers be more successful in their employment search. As a former Hiring Manager for two Fortune 500 companies, she brings a unique perspective to her clients. In addition, she has mentored several resume writers over the years to help them be successful in their ventures. She is also Second Vice President of the National Resume Writers Association

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Profit Builders: Preparing Clients for a Background Check
Jan Maxwell

While great resumes will get applicants in the door, and solid coaching will help them make the final cut, if they don't pass the background check, they won't get the job. Almost half of the five million background checks run in 2005 found discrepancies on candidate's job applications, many of which could have been avoided. Since over 80% of companies say that inaccuracies can take a qualified candidate out of consideration, preparing for a background check is one of the most important things that a job applicant can do today.

This teleseminar will show you how to guide your clients through the process of preparing for a background check, using the "Job Hunter's Secret Weapon" checklist.

You will learn:

  • How to market this service to your clients
  • Why the information on a resume and a job application should be similar, but different
  • The four most important rules the applicant needs to follow when filling out a job application
  • How applicants can insure that every piece of their information can be verified
  • How your clients can choose and prepare references that will help them get the job


Jan Maxwell is the author of "A Job Hunter's Secret Weapon" (www.jobhunterssecretweapon.com). She spent eighteen years as a pre-employment screener and saw many qualified individuals fail to get hired because the information on their applications had holes and discrepancies or was impossible to verify.

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Get a WOW! Close the Sale Without a Live Conversation!
Gail Frank, NCRW, CPRW, JCTC, CEIP

Wouldn't it be nice to avoid the whole "sales" conversation with client prospects? If you want customers to buy with less live "selling" and "closing" time, this class will help! You'll learn to develop specific solutions to increase the "WOW" factor for voicemail, email and website communications. Guaranteed to cut down (or eliminate) the "sales-talk." Includes checklists, examples and resources.

After taking this training session, participants will be able to:

  • Explain what a "WOW" sale is and the benefits to a business
  • Evaluate their current business's "WOW" factors
  • Develop specific solutions to increase the "WOW" factor for their voicemail, email and website communications and image
  • Plan specific steps to help improve their "WOW" factor after the class
  • Enjoy increased confidence about their ability to develop "WOW" factors that will result in easier closes


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions.

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UNDERSTANDING YOUR MONEY: The Nuts & Bolts of Managing Your Money
Wendy Enelow, CCM, MRW, JCTC, CPRW

Do you know where each and every dollar that you make comes from? Do you know how profitable each of those dollars are? Do you know where each and every dollar you spend goes? In order to thrive as an entrepreneur, you must understand about budgeting, cost controls, revenue-to-cost ratios, sales channel analysis and so much more. Join Wendy Enelow as she explores each of these concepts and gives you the mathematical formulas you need to effectively control your money and build your net income.

Wendy Enelow, CCM, MRW, JCTC, CPRW is known as the "Executive's Resume Writer & Career Coach." Wendy is the Founder & President of Enelow Enterprises, Inc., the Founder & Past President of Career Masters Institute, and the Founder & Past President of The Advantage Executive Job Search Center. She has produced more than 25 books on resume and career related topics.

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PRICING FOR PROFIT
Wendy Enelow, CCM, MRW, JCTC, CPRW

Do you know what you're worth? Do you know what your competition is charging? Do you know the revenue caps that your market will bear? Do you know your bottom line? This is all critically valuable information that you MUST know in order to profitably price your services. Join Wendy Enelow for an in-depth discussion of the key factors that impact pricing and profitability, and learn how to boost your net income.

Wendy Enelow, CCM, MRW, JCTC, CPRW is known as the "Executive's Resume Writer & Career Coach." Wendy is the Founder & President of Enelow Enterprises, Inc., the Founder & Past President of Career Masters Institute, and the Founder & Past President of The Advantage Executive Job Search Center. She has produced more than 25 books on resume and career related topics.

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Creating a Practical & Usable Business Plan For Growth
Gail Frank, NCRW, CPRW, JCTC, CEIP

Does the phrase "Business Plan" cause you to panic? Just like most of our clients are afraid (or don't know how) to write a resume, writing a business plan can be intimidating. It doesn't have to be! You can learn to develop a customized, simple, effective and usable business plan for growth and financial success. Does not require extensive knowledge of accounting and finance; the focus will be on strategy and simple principles. Includes examples, checklists, resources and templates.

After taking this training session, participants will be able to:

  • Explain why the business planning process can help a business owner make choices and priorities about business growth
  • Evaluate their own personal roadblocks to writing a business plan, and why the lack of a plan creates problems
  • Complete a business plan using a traditional format, with simple financial measures
  • Use a non-conventional business plan format to achieve growth and results
  • Choose and track their own success benchmarks at regular intervals
  • Plan specific steps to help themselves commit to business planning in some way
  • Enjoy increased confidence about their ability to begin planning, writing and measuring their business success versus their goals


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions

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**A Critical Key to Writing an Outstanding Resume: Asking the Right Questions
Betty Williams, NCRW, CPRW

Do you promise your clients that your résumé will make them stand out from the crowd? Do you sometimes wonder if your questions have uncovered all the important information you need? Getting the right information from our clients is crucial to the development of résumés that truly separate them from the rest of the pack. In this teleseminar, you will go beyond the basic questions and learn how to discover important information that will help you produce documents that truly distinguish your clients from their competitors.

Information in the teleseminar will help you:

  • Get those introverted clients talking.
  • Get those extroverted clients to focus.
  • Draw out critical information that clients may think is unimportant.
  • Ask the same question in a variety of ways so that you get what you need.
  • Learn specific questions for people in sales, management, law, and other occupations.


Learn some of Betty's secrets for working with various types of clients. If you are committed to marketing your client in the best way possible, you will not want to miss this.

A former assistant director, job search counselor, marketing director, and assertiveness training instructor at an adult career and life-planning center, Betty H. Williams is the owner of BW Custom Resumes. She has been working with people in career transition for over 25 years and understands the importance of helping clients accurately articulate their strengths.

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**Profile Statements That Pass the "30-Second Test" with Hiring Managers
Barbara Safani, NCRW, CPRW, CERW, CCM

Help your clients make some noise and get noticed! Learn strategies for creating qualifications summaries that are function-specific, accomplishment-focused, metrics-driven, visually-appealing, and unique. Discover how to quickly assess your clients' market differentiator and leverage that information to communicate value and help them secure more interviews. o leverage keywords and buzzwords to improve client positioning and document "search-ability" o learn five techniques for quickly building your client's personal brand. o discover ten accomplishment hooks to accelerate impact of your client's core achievements.

Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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**Understanding IT Job Descriptions
Kevin Morris, NCRW

Are you interested in working with IT clients but don’t understand the technical job descriptions? Are you intimidated by titles like ETL Architect or Data Warehouse Architect? Would you like to know the difference between a systems programmer and programmer analyst? Join us as we remove the mystique surrounding these ever-evolving job titles and break them down to their bare-bone essential functions. You don’t need to be an IT expert to tap into this profitable market; you just need to know the critical elements that employers look for in each job title.

In this teleseminar you’ll learn:

  • How to differentiate job roles
  • Primary and secondary job functions for the most in-demand IT positions
  • Popular and less understood IT terms (An explanation of the differences between infrastructure and architecture, applications and software, a platform and operating system, front-end and back-end, and much more)
  • Where to find information on virtually every IT position and technical term you’ll ever encounter


So stop turning away technical clients and begin adding a new revenue stream to your business. Good IT resume writers are –and will remain- in high demand.

Kevin Morris is a Nationally Certified Résumé Writer, owner of Best IT Résumé, and former president of the National Résumé Writers’ Association. Kevin is an experienced database designer and Web developer who has written résumés for just about every type of job in the IT industry and knows what employers are looking for in an IT candidate.

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**Writing IT Résumés
Kevin Morris, NCRW

If you’ve ever worked with an IT client, you know the technical descriptions and project details can be intimidating. Whether working with a systems engineer, database developer, systems analyst, or network architect, the secret to success is breaking down the technical details and capturing tangible results.

In this teleseminar you’ll learn how to:

  • Differentiate the four major categories of IT job seeker
  • Weed through the technical details and capture real achievements
  • Translate technical jargon into everyday language
  • Communicate effectively with your IT client


In addition, you will learn how to get your client’s mind off job duties / responsibilities and get him / her to think in terms of quantifiable achievements.

You will also learn how to convince potential clients to hire you.

So join us for this informative teleseminar and start enjoying your IT resume projects.

Kevin Morris is a Nationally Certified Résumé Writer, owner of Best IT Résumé, and former president of the National Résumé Writers’ Association. Kevin is an experienced database designer and Web developer who has written résumés for just about every type of job in the IT industry and knows what employers are looking for in an IT candidate.

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Listening for Buying Signals: How to Better Respond to Client Needs
Gail Frank, NCRW, CPRW, JCTC, CEIP

Why do people buy? As a business owner, understanding how and why consumers buy can help you present your capabilities and services to new prospective customers in a way that meets each customer's unique needs. This class will help you make changes to handle future customers smoothly and profitably. Includes checklists, examples, charts and resources.

After taking this training session, participants will be able to:

  • Explain why customers buy and the impact of emotional "pain" and "pleasure" on the buying process
  • Recognize common buying signal statements and situations from prospective clients
  • Categorize prospects into 4 personality styles based on the conversation and the client's statements and questions
  • Develop a Listening Plan that is unique to their business and tailored for the 4 personality styles
  • Plan specific steps to help themselves improve after class
  • Enjoy increased confidence about their ability to listen to clients and present solutions.


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions.

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**Effective Strategies and Techniques for Serving Multicultural Clients
Murray Mann, CCM

Our client base is reflective of the increasing diversity in the U.S. workforce. This teleseminar will provide resume writers and career coaches with essential tools to enhance their cultural competencies for serving multicultural clients.

Topics covered will include:

  • Cultural factors that impact how diverse jobseekers manage their job search, interviewing and careers.
  • Strategies and techniques for delivering effective services to diverse clientele including how to competently interview multicultural clients to mine information for developing career marketing documents.
  • The latest research and trends for leveraging client cultural assets in career marketing tools and applying diversity specific job search strategies.
  • A review of an extensive inventory of multicultural career resources and job search marketing and management checklists.


Murray A. Mann, CCM is Principal of Global Career Strategies and Global Diversity Solutions Groups. He is co-author of Barron's The Complete Job Search Guide for Latinos, the first publication in a multicultural career management book series, is a diversity career columnist for print and electronic media and is a frequent presenter at national conferences.

Murray has served on the NRWA executive board, as diversity advisor for Parachute, and career expert numerous multicultural organizations including for the National Society of Hispanic MBAs, President's Committee on the Employment of People with Disabilities, Committee on Black Concerns in Higher Education, Midwest Women's Center and numerous others.

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**DISCover How Using Behavioral Assessments Enhances Résumé Writing
Jane Roqueplot, CPBA

If you think having your clients complete behavioral assessments are of no benefit to you, as the résumé writer, this teleseminar is for you.

In this teleseminar, participants will learn:

  • How the assessment is administered and the report is produced.
  • Get insight into a client's style and core competencies.
  • Accurately and easily identify a client's soft skills.
  • Write from the perspective of the client in both the résumé and cover letter.
  • Incorporate key words and descriptive phrases regarding the client's behavioral style.
  • Quickly develop rapport with your client.
  • Use the report as a natural segue into add-on services.
  • Present the information with the assurance that the DISC assessments are validated, time-tested and accurate.


Jane Roqueplot, CPBA (Certified Professional Behavioral Analyst) has owned and operated JaneCo's Sensible Solutions since 1995 and uses a DISC behavioral assessment with every client. Through ProfilingPro, Jane also provides education, materials and customized support to her colleagues in the career industry.

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Presenting Workshops and Seminars for Top-of-Mind Awareness and/or Profit
Norine Dagliano, NCRW, CPRW, CFRW, CFCC

If you have been writing résumés and coaching clients through their career transition, but your true passion is informing and performing, then this teleseminar is for you!

Long before Norine Dagliano earned her NCRW, CPRW, and federal résumé writing and job search coaching certifications and began marketing herself as an independent résumé writer and job search guru, she developed and taught hundreds of classes targeting folks who were in career transition- either by choice or circumstance. Through these experiences, she has developed and fine-tuned a unique approach to utilizing workshops and seminars as a way to increase market visibility and add business revenue.

This teleseminar will help you identify and develop the following:

  • Three distinct outlets for training opportunities, including resources available in your own community
  • Tips on how to market your seminars and workshops without investing big bucks
  • Guidance on how to develop a dynamic and informative curriculum, including an overview of some creative teaching tools to inspire and engage participants o Best practices for creating and organizing seminar materials
  • How to "kit your class" to improve efficiency
  • Ways to use seminar feedback to further grow your business


Norine Dagliano, NCRW, CPRW, CFRW, CFCC is president of ekmInspirations. She has taught numerous career-related workshops for large outplacement firms and through her own business

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Do You Want Fries With That Resume?
Barbara Safani, NCRW, CPRW, CERW, CCM

Resumes are critical marketing tools but for many clients the resume alone is not enough to sell their candidacy. Leadership addendums, online portfolios, bios, personal marketing plans, blogs, and marketing letters are some of the additional services some clients need to create a competitive and comprehensive snapshot of their value add. During this presentation, participants will:

  • Learn the different types of marketing collateral they can offer to their clients.
  • Gain an understanding of who the appropriate audience is for each of the add-on services.
  • Explore the unique writing strategies used for creating each of these marketing vehicles.
  • Receive examples of each of the marketing tools discussed.
  • Discover ways to pitch, price, and package this add on service to create more robust job search packages for clients.


Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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**How to Write Cover Letters that Win Interviews
Gail Frank, NCRW, CPRW, JCTC, CEIP

Writing outstanding resumes for our clients isn't enough. They need POWERFUL cover letters. Cover letters are business letters that should inform, entice and captivate prospective employers. Learn new tricks and principles to create an easy-to-read letter that stands out from the sea of generic-sounding correspondence and make the employer want to read the attached resume! Includes examples, checklists and resources.

After taking this training session, participants will be able to:

  • Explain why cover letters are used, how they differ from resumes, and what employers want in a cover letter
  • Describe the different types of cover letters and the different parts of the letter
  • Recognize common cover letter mistakes
  • Explain to clients how to use "online" and "email" cover letters
  • Develop customized cover letters for different clients: new graduates, entry level, mid-management, senior executives and technical professionals
  • Choose from options to handle tough cover letter issues such as salary requests, how to properly address cover letters, and how to respond to want ads
  • Plan specific steps to help themselves improve their cover letter writing skills after class
  • Enjoy increased confidence about their ability to write cover letters that get clients job interviews


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions.

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Networking with Recruiters to Help Your Clients and Make Money!
Kathy Sweeney, NCRW, CPRW, CCM

Would you like to help your clients and make money at the same time? Developing relationships with recruiters is critical in our industry. Not only will you appear to be well networked with your clients, but you can also make money by providing them with clients.

In this teleseminar, you will learn:

  • Why you should network with Recruiters
  • The different types of recruiters and how they are compensated
  • Resources on how to locate recruiters
  • How to establish relationships with recruiters that are mutually beneficial
  • How to make money from recruiters placing your candidates
  • An example of an iron-clad fee-split agreement to ensure you get paid
  • What types of clients you should NOT send to recruiters


Kathy Sweeney, NCRW, CPRW, CCM, has successfully partnered with recruiters and has learned how to develop profitable relationships with these professionals. Due to her effective networking strategies, Kathy has secured exclusive resume writer contracts with several top recruiting firms.

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An Easy (and Often Overlooked) Secret Weapon to Market Your Business: Press Releases
Kathy Sweeney, CCM, CPRW

Have you thought that press releases were only used for announcing a recently earned credential or attendance at a conference? Then you are not alone! This teleseminar will shatter that myth. A well-crafted press release not only gains attention from the media, but positions you as an "expert" in your field.

In this teleseminar you will learn:

  • The key elements of a press release
  • How to create titles and story ideas that won't "bomb"
  • Press release format, length, and content
  • Pros and cons of local versus national/international press coverage
  • Submission services to reach two audiences: The media and search engine surfers
  • How to work smart by converting a press release into an article for submission to other sites and inclusion on your website
  • Effective "Writer Bios" that tout your credentials


Plus, come away with real examples of effective (and ineffective) press releases. You'll be able to implement what you learn within 24 hours!

As a former journalist, Kathy Sweeney, CPRW, CCM, understands the thought process used by journalists and editors when developing story ideas. Her press releases have gained significant media attention, earning her coverage in more than 40 newspapers throughout the nation. You can gain this type of attention, too! She is also Second Vice President of the National Resume Writers Association.

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Networking Strategies for the 21st Century
Barbara Safani, NCRW, CPRW, CERW, CCM

Whether you’re a schmoozer extraordinaire or a networking newbie, be prepared to reinvent yourself into a lean, mean 24/7 networking machine. During this presentation, tried and true networking strategies will be discussed in conjunction with cutting-edge technologies to help you optimize your networking hours, expand your brand’s reach, and enhance your revenue stream. During this teleseminar participants will discover how to:

  • Leverage social networking software tools to find customers, partners, and job leads.
  • Data-mine activities in geographic and industry communities to build your network and boost your book of business.
  • Uncover affinity groups that can provide an entrée or expansion into a marketing niche.
  • Utilize networking resources to build new profit centers for your business.


Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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**Composing Effective KSA Statements
Abby Locke, CARW, CFRW

Are you avoiding federal resume clients because you struggle when it comes to writing KSA statements? If so, you can stop turning away lucrative business opportunities. In this teleseminar, you will be taught simple, step-by-step approaches for developing federal KSA statements that highlight your clients' abilities and expertise.

You will learn:
  • How to use the vacancy announcement as a guide for KSA building ideas.
  • The purpose of KSA statements in the federal job application package
  • Standard writing rules and formulas for building a KSA statement
  • Key ingredients for an effective KSA statement o Recommended sources for stories, examples and accomplishments to use in KSA statements


Additionally, you will be shown excerpts from real KSA statements used by clients.

Abby M. Locke, a Certified Advanced Resume Writer and Certified Federal Resume Writer is the founder of Premier Writing Solutions, LLC, an executive résumé writing and personal brand coaching company in Washington, DC. Abby works with mid-level managers and executives in the military and federal government who are seeking new career opportunities.

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**Help Your Clients Leverage Past Career Achievements into New Careers
Abby Locke, CARW, CFRW

Are many of your clients transitioning into new careers after 15 or 20 years of working? See how to maximize your clients' past accomplishments, personal attributes, and volunteer work/community activities to develop career marketing documents that will propel them into a new career. This teleseminar will show you advanced résumé writing strategies that go beyond the standard "functional" résumé.

You will learn:

  • How to choose the resume format that works best with your client's situation
  • Extracting the information you need from job descriptions and position advertisements
  • Maximizing relevant accomplishments acquired early in client's career
  • What to do when client has no or little transferable achievements for new career
  • How personal branding can give a "career changers" resume the extra spice it needs.


Plus, you will be shown real examples of winning resumes for career changers.

Abby M. Locke, a Certified Advanced Resume Writer is the founder of Premier Writing Solutions, LLC, an executive résumé writing and personal brand coaching company in Washington, DC. Abby works with mid-level managers and executives in the military and federal government who are seeking new career opportunities.

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Winning Negotiation Strategies
Barbara Safani, NCRW, CPRW, CERW, CCM

Many job seekers are uncomfortable with the idea of negotiating their employment package. They associate negotiation with aggressive behaviors and often fear they will jeopardize their candidacy by attempting to negotiate their package. But savvy job seekers know that the negotiation is an integral part of the interview process and that almost anything is negotiable if it is presented as a fair and reasonable accommodation. During this seminar participants will learn:

  • How to change the negative perceptions of the negotiation process and how to help clients gain confidence in their negotiation strategy.
  • Strategies to help clients make the negotiation conversation more productive and more lucrative.
  • Different items clients can negotiate as part of their employment package.
  • Various communication techniques for increasing the clients’ bargaining power during the negotiation.
  • How to leverage these same techniques when negotiating a raise or promotion.


Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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Creating and Selling Personal Marketing Plans
Barbara Safani, NCRW, CPRW, CERW, CCM

You’ve just completed a fabulous resume and cover letter for your client. Now what? How do you ensure that your client is using their marketing collateral effectively? Personal marketing plans provide a roadmap for your clients and a focusing document that can be used during networking and informational interviews to generate conversations, communicate value and personal brand, target key companies, and find decision makers. In this teleseminar, participants will:

  • Gain an understanding of the key components of personal marketing plans.
  • Learn how to interview clients to create personal marketing plans.
  • Receive a template and examples of personal marketing plans.
  • Discover ways to pitch, price, and package this add on service to create more robust job search packages for clients.


Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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Getting Past the Camouflage – Helping the Military “PCS” to Corporate America
Bonnie Kurka, CPRW, JCTC, FJST, CPBS, CCMC

Have you passed on potential clients because they were military? Does their “jargon” intimidate you? Would you like to work with the military but don’t know where to begin? This teleseminar is an introduction into the military world, its structure and terminology. In this teleseminar, we will:

  • Look at a brief overview of the military.
  • Discuss ways to screen service members as potential clients.
  • Identify target needs of the military.
  • Talk about special challenges and solutions to working with military members.
  • Look at wording and translation (it’s not as difficult as you might think)
  • Review samples of military resumes.

Working with the military in transition can be a very rewarding experience. Sign up to see how!

As a military spouse, Bonnie Kurka has lived the military life for more than 20 years. She brings first-hand experience with military career change through her work with ACAP, the Army’s transition office. Bonnie has lived and worked in several states and also in Europe, where she managed an ACAP office in Germany. She has a background in management, business development, and outplacement. She has several certifications in personal branding, career coaching, and resume writing. Bonnie is passionate about helping others work with her favourite people – the military. In addition to her thriving practice, Bonnie believes in giving back to the community. She is an active volunteer with the Army Family Team Building Program and donates a portion of her proceeds to the Fisher House™ Foundation - "a home away from home" for families of patients receiving medical care at major military medical centers.


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Knowledge is Power-How to Sell Job Search Research Services to Clients
Barbara Safani, NCRW, CPRW, CERW, CCM

There’s a wealth of free job relevant information available to job seekers that can be used to help them improve the efficiency of their search and potentially secure a new job faster. During this teleseminar, participants will learn what research and job information tools are available both online and off and how to sell research packages to their clients. More specifically participants will:

  • Uncover aggregate and niche boards to maximize efficiencies when posting on line.
  • Find out what job search tools are available in the reference section of your local library.
  • Learn ways to find industry relevant magazines and reports.
  • Discover ways to pitch, price, and package this add on service to create more robust job search packages for clients.


Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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**Writing Effective Accomplishment Statements
Pat Kendall, NCRW, JCTC

If you have ever struggled with developing or composing accomplishment statements for your clients, this teleseminar is for you! Learn how to write high-impact achievements for job seekers in any field, at any level. In addition, you'll get practical tips on how to extract information from clients and determine what's most relevant to their potential employers.

Topics include:
  • Leveraging job seekers’ best capabilities.
  • Client interviewing; extracting information from clients (even those with no apparent achievements).
  • Benefits of using a keyword-based approach.
  • Writing techniques to leverage quantifiable and non-quantifiable results.
  • Less is more: Improving impact through strategic editing.


Pat Kendall, NCRW is principal of Advanced Resume Concepts, author of Jumpstart Your Online Job Search, and coauthor (with Susan Britton Whitcomb) of eResumes: Everything You Need to Know. Pat has 25 years’ experience in resume writing and is former president, vice president, regional representative and first certification chair of the NRWA.

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How to Help Your Clients Move Up with Elevator Pitches
Barbara Safani, NCRW, CPRW, CERW, CCM

Every networking conversation and every interview includes the “so, tell me about yourself” question. Yet most job seekers are woefully unprepared to answer this question and their answers tend to be unfocused and uninspiring. During this seminar, participants will learn:

  • How to impress upon their clients the importance of having a well thought out “commercial” that quickly communicates their value-add and allows networking contacts and hiring managers to become advocates for their candidacy.
  • A four step process for crafting targeted, succinct, accomplishment-driven pitches that accelerate your client’s candidacy and get them noticed.
  • Ways to pitch, price, and package this add on service to create more robust job search packages for clients.


Barbara Safani, owner of Career Solvers, has over ten years of experience in career management, recruiting, executive coaching, and organizational development. Ms. Safani partners with both Fortune 100 companies and individuals to deliver targeted programs focusing on résumé development, job search strategies, networking, interviewing, and salary negotiation skills. Ms. Safani holds a Master of Arts degree in Organizational Psychology from Columbia University and a Bachelor of Arts degree in Psychology from the State University of New York at Albany.

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The Periods ALWAYS Go Inside the Quotation Marks and other Important Grammar, Punctuation and Usage Rules
Donna Tucker, CPRW

Sure, we all write well. Heck, we do it for a living. BUT - do we really remember "the rules"? Or have we fallen into easy habits that aren't necessary right. Our clients might not always know the difference, but their prospective employers might. Let's brush up on some of the basics, some of those common mistakes.

Knowing the traditional rules of English will help you sharpen your résumé mechanics, strengthen the clear communication process and give your clients more résumé value. Together, we'll do some exercises that will help you apply the rules.

In this teleseminar, we will address resume-applicable:

  • grammar
  • punctuation
  • usage


Donna Tucker, a Certified Professional Resume Writer owns CareerPRO Resume Center in Phoenix, Arizona, is treasurer of NRWA and president of the Resume Writers Council of Arizona. Sometimes called a "grammar queen" or just a nit picker, Donna can spot a punctuation error at 100 paces.

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BUSINESS BASICS 1- Business Planning for Success
Gail Frank, NCRW, CPRW, JCTC, CEIP

Are you just starting out? Starting a business requires upfront decisions and planning. This class will help you to set long term goals and consider the financial, marketing and operational issues involved in running a career services firm. Includes examples, checklists, resources and templates.

After taking this training session, participants will be able to:

  • Complete a basic business plan that covers strategy, marketing, financing, competition and services specialization
  • Select whether to see clients in person or long distance
  • Make several choices about services offered and startup costs
  • Set up an office for writing and meetings
  • Plan specific steps for self-improvement after class
  • Enjoy increased confidence about their ability to set up a successful business


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions.

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BUSINESS BASICS 2- Developing Profitable Services: Work for Money!
Gail Frank, NCRW, CPRW, JCTC, CEIP

Have you maximized your profits? Are you offering the right services? Are they priced right? This class will help resume writers make strategic choices about which services to offer short-term and long-term. The focus is on developing profitable offerings and getting paid by clients. Experienced writers may also benefit from this program. Includes examples, checklists and resources.

After taking this training session, participants will be able to:

  • Evaluate their strengths and what they have to offer clients
  • Choose which career services they want to offer short-term and long-term
  • Develop principles for pricing products and services
  • Create a plan to increase knowledge and expertise
  • Evaluate different client payment options
  • Plan specific steps for self-improvement after class
  • Enjoy increased confidence about their ability to offer profitable services


Gail Frank is a career services professional who offers outplacement workshops, resume writing and interview training for small companies and individuals. She is a doubly certified resume writer (NCRW & CPRW), as well as a Certified Job Coach (JCTC) and Certified Employment Interview Professional (CEIP). She is currently getting certified as a Professional Teleclass Leader through Teleclass International.

Gail is a Harvard graduate with a degree in Economics, and has a 10-year corporate background in Brand Management, Marketing & Operations for Procter & Gamble and BIC Corporation. She holds a masters degree in Adult Education/Corporate Training and also works as a trainer and consultant for top outplacement firm DBM. In addition, she runs a marketing consulting firm helping small business owners with marketing, communications and training solutions.